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Starting a Competitive Intelligence Function

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Description

This book is the first publication to comprehensively cover the issues and strategies relevant to Starting a Competitive Intelligence Function. This publication takes us the beginning of the competitive intelligence (CI) process, where we have the first opportunity to define and implement an effective CI function for our organizations.

Preface

The editors tapped the unique knowledge of over 40 skilled practitioners who took the time and effort to share their hard-won experiences with us. Contained in the 35 chapters are all the aspects of starting a competitive intelligence function, from organizational issues to required resources to internal processes, based on the knowledge gained by those practitioners through their own implementation experiences.

This book provides a comprehensive introduction to the necessary elements and implementation strategies for creating an effective competitive intelligence function in your organization. And it includes case studies of the extraordinary efforts made by specific practitioners to increase their companies' competitive advantage by establishing successful competitive intelligence operations.

This book provides a comprehensive introduction to the necessary elements and implementation strategies for creating an effective competitive intelligence function in your organization. And it includes case studies of the extraordinary efforts made by specific practitioners to increase their companies' competitive advantage by establishing successful competitive intelligence operations.

If you are an individual who is new to competitive intelligence and wants to understand its process; an experienced practitioner who is starting a new or reviving an existing CI function; a corporate manager involved in designing, leading, using or overseeing your company's competitive intelligence effort; or an academic who is teaching intelligence, this book is a must-read.

Part One: Building a CI System Start to Finish

 

Section 1: Intelligence Systems Planning

1    Your Company's New Foray Into CI: Factors for Success Kenneth Sawka

2    Intelligence: Developing the Business Case Timothy Powell

3    From Challenger to Champion: Selling Your Idea to the Senior Executive Officer William West

4    Defining Competitive Intelligence Needs: The Role of Key Intelligence Topics Jan Herring

5    Starting a Strategic Competitive Intelligence Function Kirk Tyson

6    Organizational Placement: Deciding Where to Locate the Intelligence Unit(s) Kenneth Sawka

7    Working with Culture: The Key to Success Magnus Hoppe

8    Ethical Intelligence Bonnie Hohhof

 

Section 2: Information Collection

9    Working with Information Professionals Toni Wilson

10  Creating Internal Networks: The Why and How Martha Houx Singer

11  Tapping Into Your People: Building a Global Network Manisha Singh

12  Building External Networks to Support a Dynamic Operation Ellen Naylor

13  Conference and Trade Show Intelligence: Jump-Start Your New Function Jonathan Calof

Section 3: Intelligence Analysis

14  You've Got the Data. Now What? Mark Chussil

15  How to Use Common Intelligence Analytics Peter McKenney

16  Effective Reporting of Analysis: Developing a Production Strategy Joseph Goldberg

 

Section 4: Intelligence Tools and Resources

17  Using Technology to Support Competitive Intelligence Practices Kelsey Hare

18  Engaging Consultants Paul Crane

19  Using a Pilot to Develop a Competitive Intelligence Function Avner Barnea

20  Hiring for a Strategic Competitive Intelligence Function Elizabeth Jeffords

21  The Lone Manager Model: Making it Work Mark Stevens

22  Continuously Raising the Bar: Training and Development Paul Kinsinger

23  Outsourcing Competitive Intelligence John McGonagle, Patrick Bryant, Claudia Clayton, Christine Wunderlin

 

Section 5: Measuring the Impact of Competitive Intelligence

24  No, We Don't Know What Makes Intelligence Functions Effective. So What Now? Ben Gilad

25  A Roadmap for Ensuring Success Leonard Fuld, Arjan Singh, Andrew Beurgschens

 

Part Two: Industry Focus

26  Financial Services: An Industry in Upheaval Dale Fehringer, Melanie Wing

27  Starting an Intelligence Function in the Information Technology Industry Michael Sperger

28  Managing a Moving Target: Starting a CI Function in the Professional Services Industry Zena Applebaum

29  Starting a Competitive Intelligence Function in the Pharmaceutical Industry Craig McHenry


Part Three: Case Studies

30  Building Intelligence Awareness: Creating a Movement One Believer at a Time Stephen Borengasser

31  Enhancing Effectiveness Via a Federated Structure Of Departmental Intelligence Relays Charles Proian

32  Competitive Intelligence at Kodak: The Early Years Timothy Kindler

33  CTI in a European-Based, Global Pharmaceutical Company Martha Matteo

34  Got It Wired: TelKom South Africa's Superb CI Department Nancy Potter, Kent Potter, Nico Greyling

35  Challenges, Obstacles, and a Path to Success - a Global Corporation Case Study Jens Thieme


 

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