Part One: Planning Before the Show
Trade show intelligence collection is an opportunity to gather the most competitive information in the shortest amount of time for the least amount of money. By planning systematically and ethically, a solo intelligence gatherer or a team can leverage their information gathering potential in order to provide decision-makers actionable intelligence about their competitive environment. Including, market trends, new technologies, market opportunities, competitor plans and products and much more.
Topics in CI: Trade Show Intelligence Book
This webinar is appropriate for the competitive intelligence practitioner and those who work in the trade show environment.
After your payment has been processed you will receive a copy of your invoice, and you will also receive a separate e-mail titled SCIP - Your downloadable items are ready. Download the PDF and it will contain a hyperlink to the webinar.