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Ostriches and Eagles

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While a majority of U.S.-based companies claim to use competitive intelligence (CI) to guide their decision-making processes, a surprising number either underutilize intelligence or use it the wrong way, according to a recent Outward Insights survey of corporate executives. This excludes nearly 30% of corporate "ostriches" that do not even have, or feel the need for, a CI system, despite today's ultra-competitive environment.


What makes some companies outstanding users of competitive intelligence, while others want no part of it? This session will examine the factors that make some companies embrace, support, and rely on competitive intelligence, and the factors that make other companies poor users or non-users. The presentation will draw on a groundbreaking research study conducted by Outward Insights and published in 2005 that examined the state of competitive intelligence in U.S. companies. Incorporating the results of that research and interviews with executives at leading companies, the presentation will identify specific factors and conditions that leading intelligence users possess, and identify the factors that diminish the effectiveness of competitive intelligence, or prevent it altogether. The presentation will include case studies of companies that research has shown consistently use and value competitive intelligence. 


Participants in the presentation will be able to use the survey's key findings to examine their own organizations, and determine whether they have what it takes to become intelligence eagles. The presentation will also offer advice and guidance to participants to help them overcome corporate obstacles to sound intelligence use.


Objectives of the Program 

  • Identify the common conditions and factors that make some companies excellent users of intelligence, and the roadblocks that make other companies and organizations poor users.
  • Examine conditions in your own organizations to identify and remedy potential intel.

After your payment has been processed you will receive a copy of your invoice, and you will also receive a separate e-mail titled SCIP - Your downloadable items are ready. Download the PDF and it will contain a hyperlink to the webinar.


Featured Members
Jesper Martell2016 SCIP Distinguished Member Award Recipient - Solutions Provider
Alexandre DelRey2016 SCIP Distinguished Member Award Recipient - Practitioner

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