Effective phone intelligence can improve the success rate of getting information from competitors about their companies' operations and plans. This session will focus on the three critical stages of competitive phone intelligence:
- Determining who to call, how to call them, and how to get them to call you back
- Structuring interview content, scope, and pace to maximize results
- Analyzing competitive interviews and using appropriate templates to make them meaningful in client presentations.
Proven tactics for improving cooperation rates in the difficult arena of competitor interviews will be highlighted. Using legal and ethical procedures, the presenter will demonstrate how competitors can be led to disclose important information that can lead to competitive advantage.
The webinar will cover not only best practices in phone-based primary intelligence but also dozens of specific phrases to use as discussion openers, transitions, and applications in particularly difficult or sensitive question areas. Since, primary research is sometimes outsourced by corporate CI teams, the presentation will also include some ideas about outsourcing best practices for this type of research.
After your payment has been processed you will receive a copy of your invoice, and you will also receive a separate e-mail titled SCIP - Your downloadable items are ready. Download the PDF and it will contain a hyperlink to the webinar.