Establish a CI function for maximum decision support. Learn dos and don'ts of CI system processes, location and interaction with top management. Build intelligence processes focused on generating actionable insights...learn what will "doom" any new CI program...manage CI function so it will be used by top management.
Although a majority of US companies claim to have a formal competitive intelligence function, not all are deriving true decision support benefits from them. Why? Many companies establish their competitive intelligence programs as information functions that are focused on gathering and distributing facts and figures, instead of decision-support systems that deliver analyzed competitive insights to key decision-makers.
Learn how to establish or reposition a competitive intelligence function for maximum decision support. You’ll learn the important do’s and don’ts regarding CI system processes, location, and interaction with top management. At the conclusion of the Webinar, you will know how to:
Build intelligence processes that focus on generating actionable insights, not more information
The “seven deadly sins” that will doom any new competitive intelligence program
How to manage a competitive intelligence function so that top managers regularly use it.
After your payment has been processed you will receive a copy of your invoice, and you will also receive a separate e-mail titled SCIP - Your downloadable items are ready. Download the PDF and it will contain a hyperlink to the webinar.