CI in Legal and Professional Services
The legal industry is a relative newcomer to competitive intelligence, but other professional services organizations have been using CI effectively for years. In fact, the services industry is arguably home to some of the most sophisticated and innovative CI functions in the world. This webinar will examine how law firms and other professional services organizations can use CI, and how the function differs from its counterparts in product-focused businesses. This webinar will also:
- explore what best practices from other industries can be applied in the services industries and which situations are uniquely CI
- Examine the various roles that CI can play, from supporting business development and client retention to spotting emerging threats and opportunities – both for firms and their clients.
- Offer our insights on how to start a CI function in your own firm and how to gain greater visibility for your existing CI efforts.
After your payment has been processed you will receive a copy of your invoice, and you will also receive a separate e-mail titled SCIP - Your downloadable items are ready. Download the PDF and it will contain a hyperlink to the webinar.