The Swiss Competitive Intelligence Association (SCIA) and the Strategic and Competitive Intelligence Professionals (SCIP will collaborate with this interactive online session to be presented to the SCIA event participants in Zurich and a global online audience.Martha Matteo will introduce the value and impact of benchmarking as a CI tool. From her experience at Boehringer-Ingelheim she will elaborate on the practical impact of successful benchmarking for a global corporation.Via three cases we will learn how benchmarking aided and actively supported decisions regarding:
- Organizational fit of R&D based on benchmark of 20 pharma companies
- Technology platform implementation and how integration/implementation were conducted
- Product development strategy and how the benchmarking results supported the decisions made
After your payment has been processed you will receive a copy of your invoice, and you will also receive a separate e-mail titled SCIP - Your downloadable items are ready. Download the PDF and it will contain a hyperlink to the webinar.