Wake Up Coke & Pepsi:
SodaStream Is Declaring a Cola War
JoeLevy, CEO, clearCI
The Coca-Cola recipe has been locked away for over a century. Yet, new competitor SodaStream brings a similar taste to the home of consumers, for fraction of the cost. It seems like soda drinkers like the taste, while investors crave for more.
From CI Magazine Volume 17 - Number 1 (January/March 2014)