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Sentiment Analysis of Consumer Base with the Utilization of Twitter

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Sentiment Analysis of Consumer Base with the Utilization of Twitter

Nicholas Oram, Graduate Student, Mercyhurst University

Social media platforms have transformed the customer from being a passive consumer of business information to becoming an active participant in the creation and sharing of business information. Recent data has demonstrated that nearly 30% of online users aged 18 or older participate in various forms of self-created content sharing, with an even higher percentage for those who post comments on a multitude of websites.
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