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Competitive Intelligence Is Not Just For Executive Decisions

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Competitive Intelligence Is Not Just For Executive Decisions

Mala Subramaniam, Leadership Instructor, Communications Speaker and Executive Coach.

It is imperative for strategic thinking of client-facing professionals.

Companies spend millions of dollars on marketing campaigns to generate new business. What they fail to see is the potential in their client-facing professionals (CFPs) who hold the key to many opportunities for business expansion and retention in the B2B marketing. If these professionals could only see how they have the potential to impact business results, once they are armed with the use of competitive intelligence and rewarded accordingly, they would become "engaged" in the success of their company.
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