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Industry Thought Leaders – Who are They, and How Do You find Them?

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"Thought Leaders," or industry experts, exist for any subject of interest, from emerging technologies to future market trends. This webinar answers the question of why competitive intelligence professionals should integrate them into their toolkit, what their value is to everyday research, and how to maximize efforts to find and interview them.

Your learning experience includes:

*Exactly who is considered a thought leader and why they are important to business and competitive intelligence professionals

*Tips to locate a thought leader quickly and easily

*The best way to approach a thought leader with your specific inquiries

Examples of generic research topics will also be presented, followed by Q&A from the Webinar participants.

About the Presenter: Terry Brown is Cipher’s Business Director, Chemicals. He has 25 years’ experience in the specialty chemical and coating industries, including business management, new business development, market research and strategic planning. He was formerly VP Marketing and Sales for MicroPhase Coatings. He has also held Senior Marketing and Sales positions at Pioneer Plastics and Morton International. Mr. Brown received a B.A. in chemistry from the University of Arkansas and an M.B.A. from California Coast University. He has completed numerous analyses for the chemical industry, including descriptive market studies, manufacturing cost analyses, new business planning, acquisition and strategic analyses.
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