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Reflecting on the Stepping Stones to Extracting Value from Social Media for CI

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Reflecting on the Stepping Stones to Extracting Value from Social Media for CI

Andrew Berurschgens, EE

 

Dennis Wenk, Certified Organizational Resilience Executive, Symantec With the propagation of “big data,” the access to public information into a competitor’s perspective is more readily available. From a customer sentiment, supplier/competitor interaction, employees - past and present -
to possible markets, the use of social media can yield additional insight. CI professionals must keep up to date with the tools available for use. According to SCIP’s 2015 Member Intelligence Practices Survey [See Figure 1: Social media low down on the level of importance as source for CI], we are not believing social media is as important as other intelligence sources. But what steps to take, how do we use it if we don’t know what we don’t know? What better way than to have a network event address the issue of the steps we need to take in order to extract value from social media for CI with Miribure’s social media expert, Suki Fuller.From

CIM 2016 February-April| Vol. 19 | No. 1

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