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How to Analyze a News Event or Anything.

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How to Analyze a News Event (or anything)  

Matthew Sell

 

Executive Summary

1. Think like an analyst, put the new events in the context of your perspective to provide insight.

2. Use a simple three-question framework to guide your analysis - What? So What? Now What?

3. Brand and differentiate on your value-add of providing insight and advice to your stakeholders.

From CIM - VOLUME 18 • NUMBER 2 • APRIL/JUNE 2015

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