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The Transformation of Competitive Intelligence

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The Transformation of Competitive Intelligence, and How a Company’s Existence Depends on It

Paul Santilli

Through the eyes of a CI practitioner and academic a like, the business climate of today is unlike anything we have seen. The onslaught of never-ending data, the proliferation of incubation test beds, the rise of internet business disruptors overnight – this all has a
dramatic effect on the CI professional’s ability to not only acquire the right data, but to be able to synthesize the analytics in order to drive it to the right conclusions, all while navigating through a non-stop, fluid information environment. Batch-processing of CI analytics is a thing of the past. The business climate is moving so fast that organizations need to incorporate their CI function as an integral part of their organizations, where the ongoing data collection, synthesis, and integration with the entire company strategy is a normal part of the planning and execution process.

 

From i am scip Magazine - Vol. 2 | Issue 3 | August 2015

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